Top Search Engine Listings for Your Business
Online Marketing Done Right can Massively Increase Sales
Businesses that watch trends and then position themselves for maximum returns are the same businesses that are growing, even in market downturns. Your ability to position your business at the forefront of today’s trends can catapult you ahead of the competition. You can leap frog over and leave behind those businesses that are stuck doing things the same old way they have for years!
Search engine marketing is another term for ‘SEO’ or ‘search engine optimization’. Either way, it deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is actually searching for what you’re offering.
Search engine marketing offers fantastic ROI for businesses and webmasters. Once you’ve put in the ground work, you will have built a stable foundation that will ensure great visibility on the SERPs (Search Engine Results Pages) which will in turn steadily drive traffic to your site for years to come.
Proven SEO Practices!
At BizMontana we are absolutely committed to doing things the right way. Our SEO practices have been proven to get results time and again while focusing on quality content and readability. We work with each client in order to provide a tailor made strategy that works within their budget and then we work tirelessly to execute that plan with precision. We have been providing SEO services for years now and always stay on top of the most recent updates and changes to ensure we’re right at the cutting edge.
What’s more, we offer complete transparency and communication at every step of the way. We never leave clients in the dark and ensure that you always know precisely what we’re doing to help you get to number one.
What Is Good Search Engine Marketing?
When choosing your search engine marketing provider it’s important to be careful who you choose to go with. Search engine marketing is a very exact science and when done incorrectly it can cause more harm than good.
The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for. That means they want to try and remove the low quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs.
In the past, you could effectively get to the top of Google by simply cramming your content with the same keyword over and over again and posting your link on as many sites as possible. But Google is constantly improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some SEO companies still do – then you will end up getting penalized and removed entirely from the results.
Instead, the key is to focus on delivering high quality content to the readers, while at the same time making sure that Google is able to find and recognize that content for what it is. That means using LSI optimized keywords, it means building links on high quality blogs and sites across the net and it means creating sites that are highly optimized in terms of mobile compatibility and page load times.
This is how you do search engine marketing right. This is how you build success that will last and that is future proof against future algorithm changes.
Online Marketing Strategies
Depending on your business’ target market and products and services, there are alternative and complimentary methods that can guide your online marketing strategies. For example, if your customers are typically walk-in local customers, focusing on Local Search ranking and making your website mobile compatible makes the most sense. But if you sell products or services to buyers nationwide or even globally, your marketing approach should focus on general search engine results.
Local Search Optimization
Do you operate a local retail establishment, a food/drink/entertainment business that serves your local community, or are you a local service firm such as a plumbing contractor? If so, the number one thing you can do to grow your business today is have Missoula SEO optimize your search engine listings in Google, Yahoo, Bing (MSN), and several other local search directories. We can optimize your listings with powerful photos, videos, maps, and descriptions that will put your business at the top of local search listings.
Whether your next customer is driving around trying to find a place to eat with their iPhone, or it’s a homeowner jumping online to find a plumber fast, you’ll be right there when your future customer is ready to buy!
SEO – Search Engine Optimization
Having your website listed on the first page of Google search results can make a dramatic difference in the amount of traffic visiting your website. The challenge is, Google, Yahoo, and Bing change their search result algorithms almost daily. This means no one can guarantee you a number one listing for the most popular search terms forever!
The key to SEO success is to provide the search engines with what they want, and it isn’t just about search terms that are in high demand. It’s about properly coded websites with Google sitemaps. It’s also about content that’s so incredible, hundreds or even thousands of others link to your website because you’re the “authority” on a particular search term.
Successful Search Engine Optimization or SEO involves both on-page factors as well as off-page factors, and it’s a science BizMontana can help you navigate successfully.
Social Media Marketing
Imagine you were able to spend $100, and as a direct measurable result, you were able to sell $400 of product and net profit $200 after costs. Would that be a good investment on your part?
I think most of you would agree that would be a good ROI (Return on Investment). That is essentially what pay-per-click or purchased web traffic is all about. You spend X amount of money, and it results in Y amount in sales. As long as you are in the black after expenses, purchased traffic is a very profitable marketing model!
BizMontana can manage profitable pay per click campaigns for your business or organization. We keep a very close eye on our clients’ ROI. We succeed by eliminating search phrases that don’t work and concentrating on search phrases that maximize returns. If you have a great product and a highly converting website, pay per click marketing can open up a multitude of new marketing channels for your business. With Facebook you can reach a very large audience based on interests, or focus on specific demographics and locations. With Google and Youtube, there are even more opportunities to reach out to people interested in your products or services. BizMontana can deliver you traffic that is laser focused on what your business has to offer.